Prof. Songhua Du

Guangdong University of Technology, China

Du, Helen S. graduated from City University of Hong Kong in 2008 with a Ph.D. in Information Systems. 

Professor of the Department of Data Science and Business Intelligence, School of Management, and Doctoral Supervisor. Also serves as the Director of the International Cooperation and Accreditation Center of the School of Management. Special Appointed Professor of the "Hundred Talents Program" of Guangdong University of Technology (2014-2018). With extensive teaching and research experience in the fields of e-commerce and information management. Currently, the main research topics include behavioral analysis empowered by digital intelligence, human-computer and human-intelligence interaction, gamification design, pro-environmental behavior, and green innovation and entrepreneurship models. Relevant research achievements have been selected as typical case study results by the Ministry of Education in 2023 and have been highly cited in ESI. Has led 3 national research projects, 3 provincial research projects, and 1 project of the Guangdong Province Graduate Education Innovation Program, etc. Has published over 40 academic papers in authoritative domestic and international journals such as International Journal of Information Management, Decision Support Systems, Journal of Cleaner Production, Internet Research, Journal of the Association for Information Science and Technology, International Journal of Human-Computer Studies, Nankai Business Review, and Operations Research and Management. Currently serves as a member of the editorial board of the SSCI journal Online Information Review, associate editor of the EI journal Journal of Information & Knowledge Management, and holds social positions such as a member of the Economic Committee of the Guangdong Provincial Committee of the China Democratic League and a member of the Teaching Steering Committee for E-commerce Majors in Undergraduate Colleges of Guangdong Province. 

In addition, I have many years of international practical experience in enterprise information management. I have worked as an information system analyst for several years at Ontario Power Generation in Ontario, Canada and PCCW in Hong Kong.